Fabrizio Parzanese
About Candidate
Results-oriented marketing expert with over 15 years of comprehensive experience across the digital marketing spectrum. A proven track record in driving success for start-ups, scale-ups and large corporations, excelling both as an individual contributor and a team manager. Led teams of up to 30 professionals, demonstrating a keen ability to motivate and guide diverse teams
toward common objectives. Proficient in managing budgets ranging from small-scale initiatives to multi-million-dollar campaigns. A strategic thinker with a hands-on approach, adept at leveraging the latest trends and technologies to achieve impactful results. Known for cultivating innovative marketing strategies that consistently exceed expectations and contribute to the overall growth and success of organizations.
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Video Screening Interview
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Education
Work & Experience
• Marketing director for a Google for startup graduate. In charge of growth and go to market activities of the health&fitness content creation platform and app for a B2B SaaS service. • In charge of paid and owned marketing channels and activities (from strategy to execution) for 2 recruitment related startups, a B2b focused one and two sided marketplace • Mentor for different companies in content marketing, go to market strategy, influencer marketing, performance marketing, hiring and career coaching. All five stars mentee reviews.
Lead the development and implementation of marketing and branding strategies for our B2B and B2C products in 12 countries (Europe and Asia). Manage a large team (UA, user retention, content marketing, designers, branding). Identify short-long term goals, manage budget (€8M/year) and resource needs. Partner with other departments (product, sales, BD, CS) to align strategies, uncover insights and target the right audiences.